We developed a concept design for two A’SU water SKUs (still and carbonated, 0.5 L), reflecting harmony, purity, modernity, and continuity of the brand’s visual identity. Within three creative directions, we proposed concepts featuring mountains, crystal textures, and minimalist aesthetics. The client chose a “transparent,” highly consistent design with improved readability of the name and a contrasting slogan that highlights the brand’s benefits. The redesign preserved A’SU’s recognizability while strengthening its positioning as water that embodies balance and natural value.