100% vegan product — omelette \EGGAN. We created a logo and packaging design for retail and e-com. The design is aimed at generation Z, which values ​​simplicity and playfulness. The packaging concept is fun and informative about the benefits for health and the planet. Craft codes emphasize naturalness, and infographics and food zone inform about the product. The texts on the packaging support the playful tone, confirming that the brand shares the values ​​of consumers.