The Challenge
The plant-based food market - worth $52B in 2023 and growing at ~18% annually - is booming, yet shelves remain crowded with brands that lean on worthy but uninspiring cues. In the US, 1 in 4 consumers identifies as flexitarian, and adoption of plant-based meals is rising fastest among Gen Z and Millennials, who are driving trial across categories from dairy to prepared foods.

EGGAN set out to change that with a 100% vegan omelet designed for the next generation. Gen Z, leading the shift, expects brands that are not only healthy and planet-friendly but also transparent and fun. To break through, EGGAN needed packaging and identity that could educate clearly and inspire trust.

Our Approach
We developed a logo and design system that balances playfulness with clarity. Craft-style cues highlight natural origins, while bold infographics and food-zone visuals make nutritional benefits and preparation simple to grasp. The tone of voice stays light, witty, and approachable - speaking the language of Gen Z while reinforcing the product’s health and sustainability credentials.

The Impact
The result is a brand identity that feels both accessible and distinctive. On shelf and online, EGGAN stands out, builds trust, and connects emotionally with its audience. The product isn’t just noticed—it’s understood, shared, and enjoyed.