The Challenge
The carbonated soft drink market is vast but tired—dominated by legacy players and predictable codes: red, white, blue, and nostalgia. In the U.S. alone, the category is worth over $55 billion, yet growth remains modest (~2–5% annually) as younger, more dynamic audiences turn away from “big soda” toward beverages that feel expressive, design-driven, and full of personality. Fantola set out to break that sameness—proving that a soda can be bold, creative, and unapologetically fun.

Our Approach
Fantola’s world celebrates playful chaos — a vibrant collision of color, humor, and character. Each flavor tells a story: a unicorn inflates bubble gum, a bow-tied coconut floats on a flamingo, and tiny legs dance across the can. Every element was designed to reward curiosity and disrupt the calm of “safe” soda design.

Bright gradients, bold typography, and fearless illustrations give Fantola its spark. The voice is witty and self-aware — a soda that winks back. Built for shelf and scroll alike, it captures the curiosity of a younger, design-sensitive audience that values originality over convention.

The Impact
Fantola brought mischief back to the fizz. Its bold aesthetic and humor turned heads in retail aisles and on social feeds, earning instant recognition among consumers looking for something new. By leading with imagination instead of nostalgia, Fantola proved that even in a flat category, a burst of personality can make bubbles rise.